A radical new organic inn for Devon, squaring up to the seasonal veg hijackers and leading the way in doing business better.
Is it possible for a pub to lead the way in sustainable food and ethical hospitality? It can, says organic publican Geetie Singh- Watson, provided fairness and authenticity as well as profit are at its heart. Geetie and the team behind the eight-bedroom organic inn aim to show through their actions that it’s possible to make choices based on decent values while being a serious player.
Jump back 23 years when Geetie started out in the pub industry, ethical working practises weren’t even part of the industry agenda. Now, at least, the hospitality trade has woken up to the fact it needs to seriously shift its priorities. But there’s still far too much chat and not enough action. On the whole, it scores low when it comes to green thinking. Half-hearted requests to reuse towels aside, staggering water usage and eye-watering food waste are still the norm.
In contrast The Bull Inn in Totnes, Devon will reopen its doors in early December 2019 after complete renovation, but this is not your usual we’ve-done-up-a-gastropub story. You will never see a generic foodservice delivery van outside, only farmers, co-ops and artisan producers making deliveries, and there will never be a packaged snack or bottled, transported water served at the bar. Instead this is an inn whose relationship with its community and its impact on the environment is as refreshingly engaged and honest and as you can hope to find.
The inn aims to be sustainable to its core; with manager Phill Hughes and chef James Dodd at the helm the food served will be organic and the sourcing will be rooted in a logic that acknowledges the complexity of what we need to do to feed ourselves sustainably, but without being martyrs. This is a pub where you won’t find menu marketing greenwash.
“The term ‘local, seasonal veg’ has been completely hi-jacked and is bandied around and abused so much that it now means nothing. A season for what? So often when you challenge places serving so called seasonal food it doesn’t stand up to scrutiny. But we won’t be serving woody turnips in April when the UK crops run out; instead we will source beautiful veg from farmers we know further afield around the UK, Europe, alongside Fair Trade tropical fruit. But will never air freight and will never say we are something we are not,” explains Geetie.
With no whiff of a theme or fairy light in sight the inn has been revived using upcycled, recycled and reinvigorated décor, from tables and curtains to radiators and doorknobs. The team is proving that new is not always best, that craftmanship should be valued above all instead of seeking homewares manufactured far away with cheap labour to feed the latest style trends.
“We’ve got to find a way to live and enjoy life sustainably, and I believe that’s an exciting thing. We need to push ourselves out of the way we have always done things; Like all other business areas hospitality needs shaking up. Our aim with The Bull is to show that you can work with integrity and succeed,” Explains Geetie. The opening comes at a time of social and political upheaval in the UK, and the hope is that The Bull will be a beacon of togetherness and inclusivity for the Totnes community, visiting travellers and the team that works there. It will be a proper inn and a decent boozer, where brilliant food, ale and wine will jostle alongside a raft of community goings on.
“I want to prove you can be radical, effective and have a positive impact on society and the environment while running a successful business too. It is not impossible!” continues Geetie. “We don’t claim we are perfect but we are trying our absolute best. You have to have hope that there is a better way.”
This is Geetie’s fourth pub refurbishment, with the first being the iconic Duke of Cambridge in Islington. Organic since the beginning, Geetie was trailblazing sustainable business and thoughtful food in the 1990s, way before anyone gave a second thought to plastic straws and bottled water.
Having said all that, The Bull is not a place steeped in worthiness; There will be plenty of fun there too. “By that I mean fun for all – the team, the suppliers, the customers. Fun should spread. It has always been a really strong motivator for me. Everything should always come back to doing things well and watching others getting fun out of it too.“
The Bull Inn will open its doors on 1st December 2019. Alongside amazing food and rooms, we have a beautiful on-site treatment space. Sharing the same sustainability values as The Bull, Sarah Carr and Jo Woolvett will be offering natural beauty treatments and holistic facials for men and women.
Walking the walk:
• Heat capture systems in the kitchen to create hot water downstairs
• Solar capture on the roof to power heating in the bedrooms
• 100% organic linens from Greenfibres in the eight bedrooms
• Bedside lamps carved from Dartmoor wood by local craftsman Rodney Lomas
• Ceramics by local artisan Pippi & Me
• Mattresses from Naturalmat in Exeter
About Geetie Singh-Watson MBE
Geetie Singh-Watson is the founder of the first official organic pub in Britain, The Duke of Cambridge Organic Pub, in Islington, London. In 2009, she was awarded an MBE for ‘Services to the Organic Pub Trade’. An active campaigner and environmentalist, Geetie firmly believes that businesses must act responsibly and be led by their ethics and values. Her broadcast work includes presenting on BBC Back to the Land.